Copyright (c) 2007 Jagat. All rights reserved. http://www.jagatagro.com Jagat Agro Commodities Pvt. Ltd. India. India's Leading Basmati Rice Brand. An ISO 9001:2000 Certified Company. We care for each grain. en-us Wednesday, March 07, 2007 Jagat, although registered in 1986 was formally launched in November 1992 when the group took over a mill in Delhi under the stewardship of its Directors, Mr. Satish Pawa and Mr. Sant Lal Aggarwal. In 1994, Ms. Sudha Pawa, a textile designer by qualification, took over the reins of Jagat Agro Commodities Pvt. Ltd. and began supervising promotions and sales of the products. The company, on January 3,1995 had the honour of receiving Trans World Gold Star Award for excellence in quality from the Institute of Economic Studies, presented by Honourable Deputy Chief Minister of Goa, Shri Wilfred DSouza. Jagat has successfully established its Quality Management System according to ISO 9001 2000. This means that all workflow, from the beginning up to the manufacturing and test procedures, is done to the highest, precisely defined quality standard. The company, with its network of offices in major mandies of rice producing states has full infrastructure to procure the best quality of paddy. This paddy is then milled in two rice milling plants at Delhi and Rai Haryana, all having modern machines and equipments based on foreign technology, to produce the finest Jagat Basmati Rice with supreme flavour and fragrance. In a short span of nine years, this Delhi based company has carved a niche for itself in the domestic market, and today Jagat Basmati Rice has become a name synonymous with quality. With its network of over 200 distributors and three lakh retailers, Jagat Basmati Rice has launched its products in various parts of India. The company is on its path of achieving its target turnover of Rs. 100 crores (23 million dollor) for the year ending . After being consistently rated as one of the major basmati rice manufacturers in India, Jagat is all geared up to enter the exports market. http://www.jagatagro.com/jagatabout.html Jagat Agro Commodities Pvt. Ltd. has established itself as a processor of world class basmati rice. The premium brand of basmati from the company is adored by all and consumed by those who value taste and expect nothing but the best. In synergy with prevailing market dynamics, the company offers various grades of raw basmati rice and par boiled rice to suit different budgets and tastes. JAGAT MALAI Call it the 8th wonder of the world or the Jacob Diamond from the Nizams collection, Jagat Malai Basmati Rice is the best rice to fill the palate of the elite. A perfect blend of traditional basmati 370 and 386 is sourced entirely from Punjab near the Himalayan Belt. With an average length of 7.25mm, it elongates to over double the length on cooking. With a perfect separation and aroma, it will leave a lingering taste in the mouth for quite a long period. Available in 1kg, 5kg, 20kg and 35kg packs JAGAT KHUSHBU As the name suggests, the aroma of Jagat Khushbu Basmati Rice fills the room once it is cooked and served at the dining table. A blend of Taraori basmati and basmati 1 is sourced from the Belt of Haryana. With an average length above 7.1 mm, it is one of the best rice available in this price range. Available in 1kg, 5kg, 20kg and 35kg packs JAGAT MANPASAND Jagat Manpasand Basmati Rice is everybodys delight. A perfect blend of basmati 1, Taraori basmati and desi basmati has made it affordable without disturbing the inherent qualities of traditional basmati rice. Available in 1kg, 5kg, 20kg and 35kg packs JAGAT SADABAHAR A fast moving item, it is the real value for money. It is a blend of basmati 1 and desi basmati, where the latter is basmati originating from Dehradun, entirely grown now in the foothills of Nainital in Uttaranchal. The elongation of the same is almost 2 and half times on cooking and gives the perfect taste and aroma. Available in 1kg, 5kg, 20kg and 35kg packs JAGAT EVERYDAY/SUPER EVERYDAY As the name suggests, Jagat Everyday Basmati Rice is priced at almost the rate of non basmati rice. It consists of 40 percent full grain and 60 percent half broken basmati rice, much better than the so called Tukra in the market. Available in 1kg, 5kg, 20kg and 35kg packs JAGAT SPECIAL SELLA Biryani rice eaters delight, Jagat Special Sella Basmati Rice is a blend of Taraori and basmati 1 rice parboiled at the paddy stage with a processing of steaming and drying. When cooked for biryani or pulao, each grain separates out, thus making rice eating a memorable experience. Available in 5kg and 35kg packs JAGAT PEARL Each grain is treated to make Jagat Pearl Parmal Rice silky. It is the perfect match for people who eat only non basmati rice. With less than 2 percent brokens, it is like the beads in a plate. Available in 5kg, 10kg and 35kg packs Note The above blends are subject to change depending on the availability. http://www.jagatagro.com/jagatproducts.html We, at Jagat process our products to make them excel in the quality conscious market. PROCURING PADDY Our network of offices in major mandies enables us to procure the best quality in paddy. After the distribution of selected seeds in the productive hands of our farmers, the paddy is procured. PADDY DRYER Paddy is uniformly dried and processed through dryers to reduce the moisture content and stored in warehouses for maturing. Our quality expertise continues to play a key role in the paddy storage area where stringent internal checking procedures are used to ensure proper storage and protection. DE HUSKING A fully automatic rubber roll control system enables automatic rice hulling operation. PADDY SEPARATORS The rice after the hulling process still contains about 10 percent to 15 percent of paddy kernels. It is fed onto the separating trays and given special sideway motions till it rolls down to the lower front end of the separating trays. This separates the rice from the paddy kernels. FINE CLEANERS Cleaners are used for grading of light and heavy seeds, cereal and granular materials. The machines manufactured in accordance with good quality principles and having multiple features are used for the purpose. POLISHING AND SORTING Polishers are so specially designed that brown rice is polished by its mutual friction among rice grains in polishing chamber to perform the even polishing effect. During the milling process, at the colour sorting stage, close checks at various levels are carried out to ensure conformity with the requisite color parameters. GRADING, DESTONING AND COLOUR SORTING The 90000 monochromatic is the worlds standard rice machine for small and large millers, removing brown and yellow grains and tip defects. The performance of the machinery is enhanced by 90000 bichromatic, and the addition of infra red gives the rejection of glass and other foreign matter. The laboratory also plays a key role in respect of maintaining checks on several other aspects such as size, length and the removal of broken tips. The above production process gives our rice the delicate texture, flavour and aroma only unique to Jagat Basmati Rice. Our machineries enable maximum yield of full grains so as to minimize the cost of production. This ensures the competitiveness of our products, in turn ensuring that only the finest quality of rice reaches our valued customer. http://www.jagatagro.com/jagatproduction.html With its network of over 150 distributors and three lakh retailers, Jagat Basmati Rice has launched its products in various parts of India. http://www.jagatagro.com/jagatdistribution.html Jagat Agro Commodities Pvt. Ltd. was established in 1986 with a view to export basmati rice. With the hard work of the promoters of the company, Jagat Agro made a significant breakthrough into the exports of basmati rice to the buyers having their own brands. It was a turning point for Jagat when it became the sole processor for a leading multinational export house. In fact, by 1989, the company was exporting substantial quantities totaling a turnover of above Rs10 crores (10 million dollor in that year convertibility) during the year. Thereafter, with the induction of Mr. Santlal Aggarwal, the company started promoting its own brand Jagat. Instead of concentrating on the exports market, the company visualized the potential of this market in India with its vast population. Soon it established itself as one of the top brand players in basmati rice. Today the brand JAGAT is a name to reckon within India, with a turnover of above Rs.85 crores (17 million dollor) per annum. Having established themselves significantly in the domestic market, Jagat Agro is now all geared up to make a breakthrough in exports front by launching their brand JAGAT in the foreign market and for this purpose. In fact, we are already in negotiations with a few distributors in the Middle East to promote and market our brand. With MAGIC Colour Sortex from Satake Corporation Japan, which removes chalky grains along with other foreign materials and yellow discoloured grains, one of the first of its kind of machinery in India and the Nitrogen Reusable Flushed Packing, Jagat Agro Commodities Pvt. Ltd. is confident of achieving success in the international market. http://www.jagatagro.com/jagatexports.html With the objective of providing the best rice to the customers, Jagat has made long term investments in manufacturing, research and development facilities. In 1995, Jagat Agro Commodities Pvt. Ltd. became the proud recipient of the prestigious Trans World Gold Star Award for excellence in quality from the Institute of Economic Studies. Our quality expertise starts from the very beginning i.e. purchase and storage of paddy. The laboratory plays a key role in respect of maintaining checks on several aspects such as size, length and removal of broken tips. The high technology instruments enable the company to monitor quality parameters at each and every stage of processing. IN HOUSE FUMIGATION AND TESTING Meticulous adherence to quality and hygiene is ensured through the use of totally dust free machines. One of the key focus areas for Jagat is the control and reduction in the level of chemical and pests residues in rice. All this is made possible by using cyclones along with fumigation and pest control measures. This is to ensure that the product conforms to the strict standards of international product control. GRADING, DESTONING AND COLOUR SORTING The 90000 monochromatic is the world's standard rice machine for small and large millers, removing brown and yellow grains and tip defects. The performance of the machinery is enhanced by 90000 bichromatic, and the addition of infra red gives the rejection of glass and other foreign matter. MISCELLANEOUS SORTING At all stages, close checks at various levels are carried out to ensure conformity with the requisite parameters. http://www.jagatagro.com/jagatquality.html WHAT IS BASMATI RICE Many a times people have asked what is the meaning of basmati rice. Basmati rice has been reported in India since the early days of the 19th Century though it may have been named differently. Bas in Hindi language means aroma and Mati means full of hence the word Basmati i.e. full of aroma. This rice is different from other rice mainly due to the aroma and elongation post cooking. No other rice has this combined characteristic. The post cooking elongation of more than twice its original length, the aroma and its sweet taste has made basmati rice a delicacy. Basmati rice is grown only in Northern India and in parts of Pakistan touching India. One can easily call it the Champagne of India. THE BASMATI CONTROVERSY A well known Company in USA had applied for the Patent of Basmati Rice i.e. it could label its product as Basmati Rice and in turn nobody else could use this nomenclature for its product. It is like somebody, say in India, gets a patent registered for Champagne and then nobody, even people in France where Champagne originated from would be allowed to call its product as Champagne. Though the authorities in USA have rejected the claim however they have allowed their three strains of rice to be called basmati rice. This is also against the principles as basmati rice is only grown in UP, Punjab, Haryana and Jammu and Kashmir in India and Punjab in Pakistan since decades. Any rice grown elsewhere other than the above regions cannot be called Basmati, as it cannot have the combined characteristic of aroma and elongation post cooking because of the soil and weather conditions. WHAT ARE THE DIFFERENT KINDS OF NON BASMATI RICE Any rice other than basmati rice is called non basmati rice. In the world it has been reported that there are 10000 varieties of rice, the maximum number being in India. In fact, basmati rice equals to only 1 percent production of the total rice grown in India. Non basmati rice comes in all kinds of different shapes and sizes. Some are long and slender, some are short and thick, some are like beads, and some may be round. None have the same characteristics as basmati rice i.e. they do not have both the aroma and post cooking elongation. Only some of the long slender rice is shaped like basmati rice and may have either the aroma or the elongation but not both. Some names of non basmati rice are Sharbati, Haryana Gaurav, shaped like basmati rice and PR, 104 IR8, from the Punjab and Haryana, Surti colon from Gujarat and Maharashtra, Kala Joya from Nagaland, Culture from MP, IR 64, Masuri from Andhra, Govind Bogh from W. Bengal, Tilak, Masuri from U.P. THE DIFFERENCE BETWEEN ORDINARY AND SELLA PAR BOILED RICE Many a people have the misconception that Sella Rice is a different variety of Rice. This is not so, Sella is a Rice Milled differently i.e. the Paddy Raw Material is steamed and then dried for milling. The yellow color, which it adapts, is because of this process. The color can be also be darkened according to the requirements. Any rice can be milled with this process basmati or non basmati rice. The advantage of this rice is that on post cooking each grain separates out perfectly hence it is widely used in preparing Biryani or Pulao. WHAT IS THE DIFFERENCE BETWEEN BASMATI AND NON BASMATI RICE As mentioned, basmati rice has both and elongation post cooking and no other rice in the world has these characteristics in combination. The taste is also different. Once the taste buds get used to basmati rice no other rice will be likened. But since the yield of basmati rice, per acre of land, is less than half of that of non basmati rice and because of higher inputs basmati rice has become unaffordable for most people. However Jagat Agro Commodities Pvt. Ltd. has made basmati rice affordable for people of various income brackets with its different varieties of basmati rice, starting with Rs.15 per kg to Rs.70 per kg. MRP. WHAT ARE THE ADVANTAGES OF EATING BASMATI RICE Each grain of matured old basmati rice on cooking, separates out and with its unique characteristics of aroma and elongation post cooking, it is a treat for the diner. Also its elongation requirement on weight basis will be less than any other rice per meal. HOW TO RECOGNIZE THE VARIOUS VARIETIES It is true that recognizing pure basmati rice is as difficult as recognizing a diamond. Like a diamond, the cut of the grain indicates whether it is basmati or any other rice. A basmati grain is shaped like a sword and post cooking each grain elongates at least twice that of its original size. The rich aroma is another way by which one can recognize basmati rice. All other varieties do not match the above qualities, and non basmati is recognized only by its various sizes and shapes. http://www.jagatagro.com/jagatschemes.html THE PROMOTERS SATISH PAWA A Maths graduate from St. Stephens College, New Delhi started his career in business in the commodity market in edible and non edible oils, but soon he switched to rice. His constant contact with multinationals made him realize the importance of brand value and he applied for registration of the brand JAGAT in 1987. SANTLAL AGGARWAL After completing his education, he started broking for an export house for their requirement of rice for the foreign market. With his agricultural background his family has been farmers for decades, honesty and hard work, soon the company realized his potential and made him the key broker. Thereafter he was the sole broker for a multinational for more than 10 years. His thorough knowledge makes him indispensable to JAGAT. The total purchase and blending of the brand is his responsibility and he makes sure that only the best quality product is delivered to the market. SUDHA PAWA A graduate from Lady Shriram College, New Delhi and a textile designer switched from a business of ladies garments to promotion and sales of JAGAT. Without her innovative ideas in packaging and promotions, Jagat Agro would not be what it is today. THE TEAM UMESH SHRIVASTAVA After a good experience of sales in other small firms he joined the company as a sales representative in the year 1995. Soon he was heading the sales team of total 10 sales people for Delhi alone. He is now working towards spreading the market to other parts of the country and has made significant breakthrough. ANUPAM JAIN An MBA from Indore, he joined the company as the factory manager . In a short span the whole culture of the company has changed to an equivalent of a big corporate company. RAJEEV TANEJA A Commerce post graduate, he joined the company in 2006 and took charge of the Accounts Department. Today, with full system in place, he is heading the department, always keeping in mind to change according to the times. MAHESH He joined the company in 1998 and learned the importance of quality from Mr. Santlal Aggarwal. With his team of 5 QC supervisors and 10 helpers, each consignment is thoroughly inspected in the company's well equipped laboratory before dispatch to ensure the quality of the product. JAGDISH An engineer graduate, he joined the company in the year 2000. He, with his team of 10 people ensures the smooth running of the plants in order to give timely deliveries and quality product. SWATI PAWA An English Graduate from Delhi University and with a post graduation in Advertising and PR has joined the company, heading the exports. With proper guidance from the promoters and her zest for perfection the company will definitely do well in the foreign market. http://www.jagatagro.com/jagatteam.html In synergy with prevailing market dynamics, the company offers various grades of raw basmati rice and par boiled rice to suit different budgets and tastes. At Jagat, it is our endeavour to meet the requirements of our price conscious consumers without compromising the quality. http://www.jagatagro.com/jagatprices.html